How Responsive Website Design Can Increase Sales

Responsive Website Design Can Increase Sales

In today’s competitive marketplace, a crucial element of success is the use of leading-edge website technology and design. One of the key trends in websites right now is responsive website design (RWD.) Stated simply, if your website doesn’t have responsive web design, your business is likely underperforming.

What is a Responsive Website Design?

You’ve likely already encountered responsive websites while surfing online. These are the sites that quickly and automatically adapt to the screen size of your device. Responsive web design ensures that your website content displays correctly and uniformly on a variety of devices, platforms and screen sizes, without the need to create multiple websites. Special coding techniques are utilised that make a web page automatically adjust to the device or screen size for the best user experience possible.

The ability of your website to look appealing and remain user-friendly on any size screen is crucial, since so many consumers are now using mobile devices. Sites with responsive website design look great on laptops and desktops, but they also adapt seamlessly to the small screens of mobile devices, with no more frustrating zooming and scrolling needed.

The Trend Toward Mobile

Your website is a tool for both branding and generating sales. If your site doesn’t look good on a user’s device, their opinion of your brand can suffer. If browsing your site on a smartphone or tablet results in a frustrating experience, users are likely to click away altogether and find one of your competitors’ responsively-designed sites instead.

According to the Pew Research Center, 56% of American adults now own a smartphone, and 34% of them own a tablet device. A full 34% of smartphone internet users say their primary method of going online is using their cell phone (instead of a desktop or laptop computer.) Cisco systems reports that smartphone usage grew a staggering 81% in 2012, and IDC reports that tablet shipments surpassed PC shipments in the 4th quarter of 2013.

Google estimates that 90% of users alternate between their various devices in order to accomplish an online goal such as making a purchase. Clearly, the businesses that provide the most seamless online experience across all platforms will be able to generate more engagement, more positive brand sentiment and ultimately more sales.
Investing in Success

Responsive web design takes the same basic design elements across all platforms, intuitively adapting them to the viewing environment. Fluid, proportion-based grids and flexible images ensure that your website will be optimized to deliver what your customers are looking for on any device.

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10 Benefits of Using WordPress to Power Your Company’s Website

WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.

1. Ease of Use

WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.

2. Manage Your Website from Any Computer

WordPress is browser-based. You can login from any Internet connected computer and manage your site.

3. No HTML Editing or FTP Software Required

WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

4. Search Engines Love WordPress Sites

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization. You can also use tags to further enhance your search engine optimization efforts.

5. You Have Control of Your Site

No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.

6. The Design of Your Website is 100% Customizable

WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.

7. A Blog is Built-in and Ready to Go

Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.

8. Extend the Functionality of Your Site with Plugins

Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WP makes this possible with plugins, most of which are free or very reasonably priced.

9. Your Site Can Grow as Your Business Grows

WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.

10. Have Multiple Users

As an administrator of a WP site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

Thermography Imaging, Inc in Fairfax, VA Launches New Website

We are very happy to announce the launch of a new website for Thermography Imaging, Inc in Fairfax, Virginia at www.thermographyimaging.com

This new website, with its clean modern look and mobile responsive design, meets the needs of the rapidly growing number of consumers using smartphones, tablets, iPads, and other devices when searching online for a healthcare services.

Website features:

  • Simple, clear navigation located at the left side of every web page
  • Animation on the home page highlighting the primary services offered
  • Quick overview of the firm and its legal services on the home page
  • Email contact form and contact information located on every web page
  • Responsive design to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)
  • Social media links and sharing interface within each page of website

Digital Thermographic Imaging Company in Fairfax, Virginia

Coastal Carolina Flea Market Celebrates 35th Anniversary with a New Website

The Coastal Carolina Flea Market, one of the largest flea markets in the southeast, is celebrating their 35th anniversary this year.  We are pleased to celebrate their anniversary with the launch of their new website.  This new website, with its responsive design and clean modern look, better meets the needs of the rapidly growing number of consumers using smartphones, tablets, iPads, and other devices to go online.

Website features:

  • Simple, clear navigation located at the top of every web page
  • Aerial video on the home page showing the massive flea market
  • Quick overview of the company and its services
  • Photo gallery
  • Contact information located on every web page
  • Responsive design to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)

Visit their website at:  http://coastalcarolinafleamarket.com/

CPA in Summerville SC Launches New Website

We are pleased to announce the launch of a new website for Swamp Fox CPA in Summerville, SC at www.swampfoxcpa.com

This new website, with its responsive design and clean modern look, better meets the needs of the rapidly growing number of consumers using smartphones, tablets, iPads, and other devices to go online.

Website features:

  • Simple, clear navigation located at the left side of every web page
  • Animation on the home page highlighting the primary services offered
  • Quick overview of the company and its services on the home page
  • Detailed information about the company and the services offered
  • Email contact form and contact information located on every web page
  • Responsive design to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)
  • Social media links and sharing interface within each page of website

Summerville, SC Accountant Launches New Website

Summerville Accountant & CPA Website

We are so excited to be working with Swamp Fox CPA, LLC, an accounting firm located in Summerville, South Carolina providing tax, accounting, and consulting services to individuals and small businesses.   We will be developing a new responsive website to meet the needs of this successful accounting firm. 

Here’s a look at the before website.

Accountant

Before

After

Accountant

 

 

 

The “Keep it Local” Card Launches a New Website

The “Keep it Local” Card is pleased to announce the launch of their new website at www.thekeepitlocalcard.com

This new website, with its responsive design and clean modern look, better meets the needs of the rapidly growing number of consumers using smartphones, tablets, iPads, and other devices to go online.

Website features:

  • Simple, clear navigation located at both the top and bottom of every web page
  • Slideshow on the home page highlighting the primary services offered
  • Quick overview of the company and its services on the home page
  • Detailed information about the company and the services offered
  • Email contact form and contact information located on every web page
  • News blog including an RSS subscription feed
  • Responsive design to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)
  • Social media links and sharing interface within each page of website

The “Keep it Local” Fundraising Card offers merchants, organizations and individuals throughout Sarasota, Manatee and Lakewood Ranch the opportunity to promote, fundraise and take advantage of some incredible deals offered by local businesses.

Creative Fundraising Concepts, LLC
4411 Bee Ridge Rd
Sarasota, FL 34233
941-281-5103

HealthWorks Announces the Launch of Their New Website

We are pleased to announce the launch of a new website for HealthWorks in Summerville, South Carolina at www.healthworksmed.com

This new website, with its responsive design and clean modern look, better meets the needs of the rapidly growing number of consumers using smartphones, tablets, iPads, and other devices to go online.

Website features:

  • Simple, clear navigation located at both the top and bottom of every web page
  • Slideshow on the home page highlighting the primary services offered
  • Quick overview of the company and its services on the home page
  • Detailed information about the company and the services offered
  • Email contact form and contact information located on every web page
  • News blog including an RSS subscription feed
  • Responsive design to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)
  • Social media links and sharing interface within each page of website

 

Kiva Announces the Launch of Their New Website

Kiva Assisted Living is pleased to announce the launch of their new website at www.kivaassisted.com

This new website, with its responsive design and clean modern look, better meets the needs of the rapidly growing number of consumers using smartphones, tablets, iPads, and other devices to go online.

Website features:

  • Simple, clear navigation located at both the top and bottom of every web page
  • Slideshow on the home page highlighting the primary services offered
  • Quick overview of the company and its services on the home page
  • Detailed information about the company and the services offered
  • Email contact form and contact information located on every web page
  • News blog including an RSS subscription feed
  • Responsive design to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)
  • Social media links and sharing interface within each page of website

Kiva Assisted Living is not your typical senior living facility. Their home-like setting paired with plentiful social activities and friendly, warm staff make Kiva the preferred choice for active assisted living.

Kiva Palatka

201 Zeagler Drive
Palatka, FL 32177
Call 239-250-5117

Kiva at Canterbury

#10 7th Street
Bonita Springs, FL 34134
Call 239-250-5117

WordPress as a Content Management System

For our clients who require a content management system for their websites, we highly recommend and fully support WordPress and Yoast SEO plugins.  

Why Your Business Should Upgrade to a Responsive Web Design Sooner Rather Than Later

Why should my business have a responsive web design?

Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.

As a responsible business owner, you’ll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However, by opting in you’ll soon see a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than what has gone before and in order to keep up with the competition, you’ll need it too.

Responsive web design is crucial for the majority of businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original, complete with all the utility you’d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won’t hang around, they’ll simply click away and complete the action or purchase on a rival site.

Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time – sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site – for example, can a user complete the action they would like to?

Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you’ll lose a considerable amount of traffic, as people naturally select links from the first page.

Google have also pointed out that companies which have a single responsive website – rather than one standard and one mobile version – are far easier for their bots to discover, because there is just one URL.

If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.

Branding is one of the ways in which we build a relationship of trust with a customer and keep them coming back for more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate and second, in order to create a uniform brand you’ll need responsive design to produce a consistent web appearance; however your clients reach you.

In today’s market there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.

Responsive web design features

Until recently web designers created different pages depending on where they would be viewed, a tablet for example has a different screen resolution to a laptop, and so the content would be optimised for viewing on that particular device.

However, responsive web design has revolutionised the way in which users look at the internet, it has created an across the board experience allowing us to view pages on a PC, smart phone or notebook in exactly the same way. When they build a site, designers use the same coding on any number of resolutions, giving every device the same degree of functionality.

Responsive web designers believe that their clients’ web pages should be accessible to every visitor, giving them an optimal experience, regardless of the device they using. This kind of intelligent response to a web user’s actions keeps your company relevant in an ever changing online market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience.

In technical terms there are three key features of responsive web design, the secret ingredient is generally considered to be media queries. These are filters added on to the CSS or Cascading Style Sheets, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, but by tagging on a media queries adaption, the process of resizing, rendering and orienting a page becomes far easier.

Another linchpin of responsive design is the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and getting the spacing just right. This means a designer is not limited to a certain number of columns, they can choose as many or as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels.

Instead, designers use percentages which enable them to adopt a far more fluid approach to producing each page. Pixels work well in photographic images, but are a clumsy tool to use over a number of devices. One pixel may be expressed as three dots on a phone, but ten dots on a desktop, changing the quality of an image considerably between devices.

The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, videos and other content. Text can flow relatively easily as the containing area resizes, but in order to spread this across more complex segments, web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.

Taken a whole, these multiple technologies mean visitors can enjoy the feeling of familiarity, regardless of what device they happen to be using, or will be using in the future.

When a mobile user changes from landscape to portrait mode, the intuitive design will ensure the page gets bigger or smaller. Furthermore, each element, be it an image, textbox or video will also resize itself to correspond with the different dimensions.

If you have ever tried to access a website and discovered that it was almost impossible to navigate around without shrinking and enlarging the text or buttons, you’ll understand why responsive design is considered good practice for the majority of website owners.

Responsive web design Vs Mobile web design

Until quite recently, mobile web design was considered far more relevant to modern consumers than it’s responsive counterpart, this approach sees designers using smart phones as a starting point and upgrading the technology progressively, through to notepads, desktop computers and beyond. This method meant that companies needed two websites, one for their mobile pages and one for PC users.

In the early golden years of mobile web design, there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smart phones and the fact that their popularity was continuing to skyrocket. By creating a platform that favoured these millions of users, companies could promote their service or product to what was seen as the next generation of computing consumers.

Secondly, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone, there simply is not enough room to crowbar in extra buttons and widgets – instead, a design team had to focus on what was actually needed. By giving users a clear route to what they want, it was assumed that their experience would be better, faster, leave them more inclined to return or convert them into a paying customer.

Mobile applications were thought to have far more utility than PC based software, what users expected from their laptop paled in comparison to the capabilities offered on smart phones. From a digital compass, to gyroscopic effects, touch screen inputs and voice control, designers hoped to build on these tools to produce modern web design that was not limited by the constraints of a PC.

Although there are pros and cons for the adoption of a mobile site to run parallel to a main site, responsively designed pages are ideal for retailers who want a robust, homogenous website with plenty of utility for every user. A single site also simplifies marketing campaigns; there is only a need to manage one site and one SEO strategy. Therefore, a website which features responsive design can save companies time and money, but also provide a seamless, convenient way for customers to shop.

Responsive web design statistics

When a team of designers build you a responsive website you know it will adapt intuitively to whatever device it is accessed from, but where is the evidence that proves this is a factor in commercial success?

The content marketing company, Brand Point, found that over 90% of consumers buying decisions are affected by visual elements. In other words, if people land on your site and like the look of the place, they are more likely to stay and buy.

Screen resolutions are changing all the time as new devices reach the market, web developers Spyderweb found that in 2010 there were just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this increase is to have a responsive website that is optimised for every customer, whatever device they favour.

Customers are driven away by high wait times and pages that take too long to appear; even way back in 2009, 47% of people expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% of web users clicked away if they had not gained access to a page within 3 seconds. That is a pretty slim window of opportunity, and it’s fair to assume that people’s expectations have increased since this study was compiled.

Although external factors like a lack of Wi-Fi or 4G can also affect wait times, the importance of speed for business sites cannot be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed, or even bring in graphics at a later stage.

Design matters because it can have a huge impact on the number of new visitors to your pages, these are people who have reached you through typing in a specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a leap of 99% in unique visitors after a revamp of their responsive web design.

If your mobile pages leave an unpleasant taste in the mouth of your visitors, they are far less likely to view your entire organisation favourably, and they’ll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages, strengthening the case for a consistent web strategy that performs the way your customers want it to – wherever they happen to be.

Author

Duncan Maund is the CEO of Mediatopia a professional web design and development company in Bristol, UK. Duncan helps small and medium sized businesses with customised websites and online marketing.

UK Businesses:  If you need help with Responsive web design get in contact with Mediatopia who will happily help and answer any questions you have regarding this topic.

JW Machine in Orlando FL – New Website Launch

It is said that a photo is worth a thousand words. Check out the professional photos of work samples and manufacturing facility of JW Machine featured on the newly designed website! The website was designed and built to meet the latest market demands of tech-savvy multiple device users today. It is user friendly and easy to navigate so you can find the information you are looking for. Highlighted are features displaying work capabilities that you might find helpful the next time you are searching for a precision cnc machining contract manufacturer.

The “Quote” link offers convenience to quickly make contact with your specific requirements so they can quickly respond with a quote to get your project started.

Don’t have time to see all the pages? Use their handy search tool bar conveniently located at the top of the pages or click on the link to their Crushpath Pitch or electronic flyer at the bottom of the pages. Their capabilities are sure to meet the demands of the complex work and quality in the market your serve.

Connecting with JW Machine on Social Media is also simple. Just click on the links to Facebook, Twitter, LinkedIn and Google+ at the top of the HOME page. And, don’t forget to “share” the website with your friends.

Navigate through the entire site to learn even more. Visit the “Quality” link to see the quality assurance statement as well as learn more about the Certified Calibrated Precision Inspection department. As always, if you have any suggestions or comments, feel free to send them a message via the “contact us” form. They look forward to and value your feedback!

Visit www.jwmachinecorp.com

Nobody Likes Slow Websites

The slower your site, the faster your visitors may leave.
Nobody Likes Slow Websites
This infographic is by Strange Loop.

Good Web Design

In today’s highly technical world, everything is online. There is nothing you cannot buy, sell, trade, research, find pictures of, or play if you have a computer and Internet connection. These days, there is a web site out there for anything you could name. This means that someone probably has a web site a lot like yours. As competition for page views grows more intense, web design more technical, and the Internet more popular, good web design becomes more important than ever before. If you have a web site, then you want visitors to view that site. Good web design is the only way to make that happen.

The average Internet cruiser is more jaded these days and harder to impress. Good web design is the only way to get repeat visitors. There are several basic key elements to good web design that we use.

Content. Internet search engines have grown very clever about searching content on web sites these days. Good web design is centered on your web site’s content. What keywords will people search to find your site? Once you know what your keywords are, you have to have plenty of content on your site that features those keywords. We will check your keyword content. Content is what search engines look at first, so it is here that you must make your impression.

Links. Search engines, and your visitors, love links. You want links that connect to other pages of your site, internal links, as well as external links that connect to pages outside your domain. The more links you have, the better, so use them liberally throughout your site. Links also improve the navigation of your site, which is incredibly important to good web design.

Graphics. Good colors, pictures, and interesting, appropriate fonts will make or break your web site. Graphics are going get noticed by your visitors, so you want to make an impression with the graphics on your site. Good web design is about a pleasing flow of colors, pictures, graphics, and text. We won’t over clutter your pages, but make them exciting and interesting to look at.

Good web design is about learning how to balance key elements that appeal to search engines and your viewers. Your pages should flow together, your navigation should be easy, and your site filled with content. The only way to increase traffic to your site is through good web design that is updated regularly. This will ensure repeat, and new, business to your site. The more visitors you have, the better. Good web design is the only way to make that happen.

Web Design Questionnaire

In order to provide you with the best service, we should fully understand your website needs.  Here’s a questionnaire you should review and discuss with us.

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