In some cases, we have our client’s ads running by the end of the day!
Where will my ads appear?
When we setup an advertising campaign using Google AdWords, your ads can appear on different places across the web, depending on how we target your ads, to whom you choose to show them, and the types of ads we create. Before we choose where to show your ads, we will consult with you and try thinking like your customers. What do they like? What are their habits? Where are they? What do you need to know about them so you can best reach them with your ads? Keeping your customers in mind when we make choices can help you reach more customers and get a higher return on investment (ROI).
How do these ads actually work?
When a user enters a search query on Google.com, Google scans keywords on each webpage in its index to see if that page matches the user’s query. Google then displays the webpages that most relate to the word or phrase entered in the query. Google also displays ads in response to search queries. But with ads, Google scans the keywords that you’ve chosen to represent your business. When a user searches for keywords you’ve selected for your ads, your ads can appear next to the search results. Ads on Google search results pages are available on a cost-per-click (CPC) basis. This means that you’re charged only when somebody clicks on your ad and visits your website.