In order to provide you with the best service, we should fully understand your website needs. Here’s a questionnaire you should review and discuss with us.
1. Define the Objective of your Site. It could be to…
- Attract new customers
- Offer support to existing customers
- Increase tourism
- Serve as an online brochure
- Enhance your credibility
- Develop name recognition or enhance company image
- Sell products to consumers or wholesalers
- Develop a national or global market for your business
2. Define Your Audience. Think expansively. You might be…
- Selling products to the public
- Providing business-to-business services
- Offering expertise to other professionals in the field
- Ask…who, besides direct customers, might view or use your site? Competitors? Suppliers? Jot down scenarios in which different types of visitors come to your site and try to think about how you would address each of their needs.
3. Pinpoint Your Edge. What is your…
- Competitive angle: price, quality, service, and uniqueness of product or service
- Primary point of differentiation. Will you do a better job of marketing than your competition? Can you bring to the table special products, knowledge, contacts, and sources?
4. Research Similar Sites. It’s helpful to…
- Look at similar organizations or businesses, sites dealing with similar services, products or even your supplier’s web sites.
- Make lists of content, features, and design elements you like and don’t like.
- Think about the mood. Do you want your site to be fun? elegant? chic? corporate? simple and clean? warm and inviting? flashy?
5. Consider Site Features and Functionality. This could include…
- Special forms to gather leads, quote requests, general contact, questionnaires, etc
- Ecommerce shopping cart or order forms
- Content management package so you can update your site in-house
- Audio, video, blogs or other Social Media integration
- Dynamic navigation menus
- Special graphics, slideshows, photo galleries, tabbed navigation or content sliders
- Email marketing integration
- Event calendars and/or signups
- Appointment Scheduling
6. Make a Budget for the Site. A web site should be integrated into your existing and long-term business goals and not considered a one-time marketing expense. Budget for the initial cost of site design and development, but also keep in mind that you’ll want to update your site just like you make changes and updates to your business.
7. Consider your Marketing Strategy. Coordinate your online and print media design plans. Budget for search engine optimization, Internet marketing, email newsletters and site announcements, as well as offline marketing like newsletters, postcards or other print media.
8. Register a Domain Name. You’ll need to find a Domain Name that is available and pay the annual fee (normally under $15). Questions to keep in mind are:
- Is it easy to spell? Does someone understand it when spoken? For instance, www.ForDogs.com sounds the same as www.FourDogs.com and www.4Dogs.com. You would have to explain the spelling each time you tell someone. That’s alright, it’s just something to consider.
- Do the letters create undesirable words when placed together? For instance, www.therapistfinder.com could be TherapistFinder.com or TheRapistFinder.com. Avoid double meanings.
- Is there a possible trademark conflict?
- Does it reflect your company name or product line?
- Does the domain name match what your customers will be searching for online? The closer, the better.
- Will it show up well when used in print advertising?
- Need help registering the domain name? We can take care of that for you at no additional charge.
9. Assemble Site Content. Inventory the content you already have in printed brochures, flyers or newsletters. Collect graphics or photos you have for logos, signs, posters, products, staff or personnel. Get your product database or other materials you want on your web site and we’ll put it together. Or, we can design graphics, compose the content, and create other material for you.
10. Set a Target Date. Set up a schedule of when you plan to review, write or provide site content, who you have to meet with to make decisions and a target date of when you want the site to be up and running. We’ll work with you to keep the development process on schedule.