Thinking About Running Google Ads? Read this!

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Thinking about Running Google Ads

The Advantages of Running Google Ads

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display their ads on Google search results pages and other Google-owned websites. Google Ads is a powerful tool that can help businesses of all sizes reach new customers and grow their business.

Here are some of the advantages of running Google Ads:

  • Reach a large audience. Google is the world's most popular search engine, with over 92% of the global market share. This means that your ads have the potential to be seen by a huge number of people.
  • Target your ads. Google Ads allows you to target your ads to specific demographics, interests, and even keywords. This means that your ads are only seen by people who are actually interested in what you have to offer.
  • Track your results. Google Ads provides detailed analytics that show you how your ads are performing. This information can be used to improve your campaigns and get better results.
  • Get started quickly and easily. Setting up a Google Ads account is quick and easy. You can create your account in minutes and start running ads right away.

Hiring a Certified Google Partner

If you're new to Google Ads, or if you're not sure how to get the most out of your campaigns, you may want to consider hiring a Certified Google Partner. A Certified Google Partner is a business that has been certified by Google to provide expert Google Ads services.

Certified Google Partners have the knowledge and experience to help you create and manage successful Google Ads campaigns. They can help you choose the right keywords, set your budget, and track your results. They can also help you troubleshoot problems and improve your campaigns over time.

If you're serious about using Google Ads to grow your business, hiring a Certified Google Partner is a wise investment.

Here are some of the benefits of hiring a Certified Google Partner:

  • Expertise. Certified Google Partners have the knowledge and experience to help you create and manage successful Google Ads campaigns.
  • Save time and money. A Certified Google Partner can help you save time and money by doing the work for you. They can also help you avoid costly mistakes.
  • Peace of mind. Knowing that your Google Ads campaigns are in the hands of an expert can give you peace of mind. You can focus on running your business, knowing that your ads are working hard to bring you new customers.

If you're ready to take your Google Ads campaigns to the next level, contact us today.

Running Google Ads & Hiring a Certified Google Partner

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Running Google Ads

Google Ads is a powerful online advertising platform that can help businesses of all sizes reach their target audience and grow their bottom line. With Google Ads, businesses can create targeted ads that appear at the top of Google search results pages, on YouTube, and on other websites across the Google Display Network.

There are many advantages to running Google Ads, including:

  • Increased website traffic: Google Ads can help businesses drive more traffic to their websites by placing their ads in front of people who are already searching for the products or services they offer.
  • Lead generation: Google Ads can also help businesses generate leads by directing interested visitors to their website contact forms or landing pages.
  • Sales growth: Google Ads can help businesses increase sales by driving traffic to their websites and converting visitors into customers.
  • Brand awareness: Google Ads can also help businesses build brand awareness by exposing their brand to potential customers who are searching for products or services like theirs.

Hiring a Certified Google Partner

If you're new to Google Ads or don't have the time to manage your campaigns yourself, you can hire a Certified Google Partner to help you. Certified Google Partners are businesses that have been trained and certified by Google to help businesses get the most out of Google Ads.

When you hire a Certified Google Partner, you can rest assured that you're getting the help of a qualified professional who has the experience and expertise to help you create and manage successful Google Ads campaigns.

The Benefits of Hiring a Certified Google Partner

There are many benefits to hiring a Certified Google Partner, including:

  • Expertise: Certified Google Partners have the experience and expertise to help you create and manage successful Google Ads campaigns.
  • Time savings: Hiring a Certified Google Partner can save you time by taking care of the day-to-day management of your campaigns.
  • Peace of mind: Knowing that your Google Ads campaigns are being managed by a qualified professional can give you peace of mind.

If you're looking for a way to increase website traffic, generate leads, grow sales, and build brand awareness, Google Ads is a powerful tool that can help you achieve your business goals. And if you don't have the time or expertise to manage your own campaigns, hiring a Certified Google Partner can be a great way to get the help you need to succeed.

Why You Need a Google My Business Profile

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Why You Need a Google My Business Profile

In today's digital age, it's more important than ever for businesses to have a strong online presence. One of the best ways to do this is by setting up a Google My Business profile.

A Google My Business profile is a free listing that appears in Google Maps and Search results. It includes your business name, address, phone number, hours of operation, website, and more. You can also add photos, videos, and reviews to your profile.

Having a Google My Business profile is important for a number of reasons. First, it helps you get found by potential customers. When people search for businesses like yours on Google, your profile will appear in the local results. This is a great way to attract new customers who are looking for what you have to offer.

Second, a Google My Business profile can help you build trust with potential customers. When people see that you have a verified profile, they're more likely to trust you and do business with you.

Third, a Google My Business profile can help you improve your local SEO. Local SEO is the process of optimizing your website so that it appears higher in Google's local search results. Having a complete and accurate Google My Business profile can help you improve your local SEO and attract more local customers.

If you don't have a Google My Business profile, I encourage you to create one today. It's a free and easy way to improve your online presence and attract new customers.

Here are some tips for creating a Google My Business profile:

  • Use your business name, address, and phone number (NAP) exactly as they appear on your website and other marketing materials.
  • Add photos and videos of your business.
  • Write a clear and concise description of your business.
  • Add your hours of operation, website, and other relevant information.
  • Encourage your customers to leave reviews.
  • Respond to reviews promptly and professionally.

By following these tips, you can create a Google My Business profile that will help you attract new customers and grow your business.

The Advantages of Running Google Ads

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The Advantages of Running Google Ads

Google Ads is a powerful advertising platform that can help businesses of all sizes reach their target audience and grow their bottom line. Here are some of the advantages of running Google Ads:

  • Reach a large audience. Google Ads can help you reach a large audience of potential customers who are already searching for the products or services you offer.
  • Target your ads. Google Ads allows you to target your ads to specific demographics, interests, and even keywords. This means that your ads are only shown to people who are likely to be interested in what you have to offer.
  • Control your costs. You only pay for Google Ads when someone clicks on your ad. This means that you can set a budget and stick to it.
  • Track your results. Google Ads provides detailed reports that show you how your ads are performing. This information can help you make adjustments to your campaigns to improve your results.

The Benefits of Hiring a Certified Google Partner

If you're new to Google Ads, or if you're not getting the results you want, you may want to consider hiring a Certified Google Partner. A Certified Google Partner is a company that has been trained and certified by Google to help businesses use Google Ads effectively.

Certified Google Partners have the experience and expertise to help you create and manage successful Google Ads campaigns. They can help you choose the right keywords, write effective ad copy, and track your results.

Hiring a Certified Google Partner can save you time and money, and it can help you get the most out of your Google Ads investment.

How to Find a Certified Google Partner

To find a Certified Google Partner, you can visit the Google Partners website. You can search for partners by location, industry, or expertise. Or, simply look right here – TheSiteCrew.com is a Certified Google Partner!

Conclusion

Google Ads is a powerful advertising platform that can help businesses of all sizes reach their target audience and grow their bottom line. If you're not getting the results you want from your Google Ads campaigns, you may want to consider hiring a Certified Google Partner.

Advantages of Using a Google Certified Partner to Manage Your Google Ads

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Advantages of Using a Google Certified Partner to Manage Your Google Ads 1

If you’re looking to maximize the return on your Google Ads campaigns, you’ve likely considered hiring a Google Certified Partner to manage them for you. But what are the benefits of taking this route? In this blog post, we’ll take a look at some of the advantages of using a Google Certified Partner to manage your Google Ads campaigns.

The most obvious benefit of using a Google Certified Partner to manage your campaigns is that they are specifically trained and certified by Google. This means they have the skills and knowledge to properly optimize your campaigns in order to get the best results possible. A Google Certified Partner also has access to Google’s support resources and can help you troubleshoot any issues you may have with your campaigns.

A Google Certified Partner can also save you time and money. They are experienced and knowledgeable about the Google Ads platform, so they can quickly identify and address any issues with your campaigns. This can help you avoid costly mistakes and ensure that your campaigns are running efficiently.

Finally, a Google Certified Partner can provide valuable insights into the performance of your campaigns. They can analyze your data and provide reports that can help you identify areas of improvement and opportunities to optimize your campaigns. They can also provide valuable recommendations on how to best target your ads and maximize your ROI.

In conclusion, using a Google Certified Partner to manage your Google Ads campaigns can be incredibly beneficial. They are experienced and knowledgeable about the Google Ads platform and can help you optimize your campaigns and get the most out of them. They can also save you time and money and provide valuable insights into the performance of your campaigns. If you’re looking to get the most out of your Google Ads campaigns, hiring a Google Certified Partner is a great way to do it.

What is Google My Business?

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What is Google My Business

Google My Business (GMB) is a free tool that allows businesses to create and manage their online presence on Google Search and Maps. With GMB, businesses can add information about their business, such as their address, hours of operation, and website, and they can also add photos, videos, and reviews.

There are many benefits to having a GMB profile. First, it can help businesses to attract new customers. When people search for businesses on Google, GMB profiles are often one of the first things that they see. This means that businesses with GMB profiles are more likely to be found by potential customers.

Second, GMB profiles can help businesses to improve their local search ranking. Google uses a variety of factors to determine how businesses are ranked in local search results, and GMB profiles are one of the factors that Google considers. This means that businesses with GMB profiles are more likely to appear higher in local search results, which can lead to more traffic to their website and more sales.

Third, GMB profiles can help businesses to connect with customers. GMB profiles allow businesses to respond to reviews, which can help to build trust and credibility with potential customers. Additionally, GMB profiles allow businesses to send messages to customers, which can be used to promote special offers or to provide customer service.

Overall, Google My Business is a valuable tool for businesses of all sizes. It is free to use, and it can help businesses to attract new customers, improve their local search ranking, and connect with customers. If you do not have a GMB profile, I encourage you to create one today.

Here are some additional tips for creating and managing a successful GMB profile:

  • Make sure your information is accurate and up-to-date.
  • Add photos and videos of your business.
  • Encourage your customers to leave reviews.
  • Respond to reviews promptly and professionally.
  • Use the GMB tools to send messages to customers.
  • Promote your GMB profile on your website and social media.

By following these tips, you can create a GMB profile that will help your business to succeed.

Google Introduces New Search Ad Position Metrics

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Search Ad Position Metrics

It's important to understand where your ads appear on the search results page. Contrary to common perception, average position is not meant to describe where the ad appears on the page. Average position reflects the order that your ad appears versus the other ads in the ad auction. For instance, an ad position of “1” means that your ad shows ahead of all other ads, but it doesn't necessarily mean the ad was at the very top of the page.  Sometimes, there are no ads displayed at the top of a search results page above organic search results.  It can be confusing.

That’s why Google is rolling out four new metrics that – unlike average position – provide clear insights on where your ads are appearing on the search results page.

  • Impr. (Absolute Top) % – the percent of your ad impressions that are shown as the very first ad above the organic search results.
  • Impr. (Top) % – the percent of your ad impressions that are shown anywhere above the organic search results.
  • Search (Absolute Top) IS – the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
  • Search (Top) IS – the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.

Please contact us about your Google Ads.  Our agency is recognized as a trusted business partner by Google. As a Google Partner, we are prepared to help your business succeed with Google Ads.

Planning Google Ads for Holiday Traffic

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Planning Google Ads
Holiday traffic is on the rise.  Is  your Google Ads campaign ready?

According to the National Retail Federation (NRF), 59% of U.S. consumers planned to begin holiday shopping in November, and 22% started or were planning to start in October.* To be there when your customers are searching for your products, start optimizing your Google Ads campaigns for the holiday season.

For businesses that thrive during the holidays, this will mean making changes to your Google Ads campaigns to ramp things up for the holiday season.   It's competitive out there and this isn't a time to just let your campaign run on auto-pilot.

For businesses that typically slow down during the holiday season, it's time to make changes to your Google Ads campaign to minimize advertising spending during the holidays.

Whether you are gearing up for record sales or a holiday vacation, we can help you get your Google Ads optimized for the holidays.

 

*The NPD Group conducted an online survey in September 2017 among a U.S. representative sample of NPD online consumer panel members. The survey was completed by 3,785 individuals aged 18 and older. Brand Keys surveyed 11,625 shoppers and Prosper surveyed 7,349 consumers Oct. 3-10 for the NRF.

Mobile-First Indexing on Google

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Mobile-First Indexing on Google

Mobile-first indexing is well underway at Google.  Since mobile has become a more widely used platform to perform searches, Google will now utilize the mobile version of the website when it indexes and ranks pages.  As a result, we expect to see search engine rankings drop for websites that are not well optimized for mobile.

What does this mean for your website?

  1. If we developed a responsive website for you within the last five years AND you have been subscribing to Ongoing Support (which includes version, theme and plug-in updates), then your website is already optimized for mobile.
  2. If your website is more than five years old OR you have not been subscribing to Ongoing Support, please contact us for a complimentary mobile review.
  3. If we did not build your website, please contact us for a complimentary mobile review.

Google evaluates all desktop and mobile content to determine mobile friendliness.  We have and will continue to place great importance on the mobile User Experience (UX) as it significantly affects the indexing and ranking of websites.

Sometimes when we develop a responsive website, a client will ask us to organize content and/or navigation in a way that adversely affects the responsiveness of their site.  When such a request is made, we do inform the client of the negative impact their suggestion(s) may have on the mobile optimization of their website. Please keep in mind that since Google has implemented mobile-first indexing, it will be now be crucial for websites to deliver an optimal mobile UX.

If you've received a notification from Google about your website's mobile-first indexing, forward the notice to us for a review.

Have questions or would like a complimentary mobile review of your website?  Send us an e-mail.  We’re here to help!

Google Analytics Language Codes

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Here’s a reference for the language codes you will find in your Google Analytics reports:

af Afrikaans sq Albanian
ar-sa Arabic (Saudi Arabia) ar-iq Arabic (Iraq)
ar-eg Arabic (Egypt) ar-ly Arabic (Libya)
ar-dz Arabic (Algeria) ar-ma Arabic (Morocco)
ar-tn Arabic (Tunisia) ar-om Arabic (Oman)
ar-ye Arabic (Yemen) ar-sy Arabic (Syria)
ar-jo Arabic (Jordan) ar-lb Arabic (Lebanon)
ar-kw Arabic (Kuwait) ar-ae Arabic (U.A.E.)
ar-bh Arabic (Bahrain) ar-qa Arabic (Qatar)
eu Basque bg Bulgarian
be Belarusian ca Catalan
zh-tw Chinese (Taiwan) zh-cn Chinese (PRC)
zh-hk Chinese (Hong Kong SAR) zh-sg Chinese (Singapore)
hr Croatian cs Czech
da Danish nl Dutch (Standard)
nl-be Dutch (Belgium) en English
en-us English (United States) en-gb English (United Kingdom)
en-au English (Australia) en-ca English (Canada)
en-nz English (New Zealand) en-ie English (Ireland)
en-za English (South Africa) en-jm English (Jamaica)
en English (Caribbean) en-bz English (Belize)
en-tt English (Trinidad) et Estonian
fo Faeroese fa Farsi
fi Finnish fr French (Standard)
fr-be French (Belgium) fr-ca French (Canada)
fr-ch French (Switzerland) fr-lu French (Luxembourg)
gd Gaelic (Scotland) ga Irish
de German (Standard) de-ch German (Switzerland)
de-at German (Austria) de-lu German (Luxembourg)
de-li German (Liechtenstein) el Greek
he Hebrew hi Hindi
hu Hungarian is Icelandic
id Indonesian it Italian (Standard)
it-ch Italian (Switzerland) ja Japanese
ko Korean ko Korean (Johab)
lv Latvian lt Lithuanian
mk Macedonian (FYROM) ms Malaysian
mt Maltese no Norwegian (Bokmal)
no Norwegian (Nynorsk) pl Polish
pt-br Portuguese (Brazil) pt Portuguese (Portugal)
rm Rhaeto-Romanic ro Romanian
ro-mo Romanian (Republic of Moldova) ru Russian
ru-mo Russian (Republic of Moldova) sz Sami (Lappish)
sr Serbian (Cyrillic) sr Serbian (Latin)
sk Slovak sl Slovenian
sb Sorbian es Spanish (Spain)
es-mx Spanish (Mexico) es-gt Spanish (Guatemala)
es-cr Spanish (Costa Rica) es-pa Spanish (Panama)
es-do Spanish (Dominican Republic) es-ve Spanish (Venezuela)
es-co Spanish (Colombia) es-pe Spanish (Peru)
es-ar Spanish (Argentina) es-ec Spanish (Ecuador)
es-cl Spanish (Chile) es-uy Spanish (Uruguay)
es-py Spanish (Paraguay) es-bo Spanish (Bolivia)
es-sv Spanish (El Salvador) es-hn Spanish (Honduras)
es-ni Spanish (Nicaragua) es-pr Spanish (Puerto Rico)
sx Sutu sv Swedish
sv-fi Swedish (Finland) th Thai
ts Tsonga tn Tswana
tr Turkish uk Ukrainian
ur Urdu ve Venda
vi Vietnamese xh Xhosa
ji Yiddish zu Zulu

Immediate Notification When Someone Mentions Your Business Online

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Did you know that Google will notify you every time someone mentions your business or website online?

Would you like to receive notifications each time your competitor is mentioned online?

All you have to do is set up Google Alerts.   With Google Alerts, Google will send you e-mails anytime your web page or company name is mentioned.

Google Alerts is an easy method of finding new pages and articles linking to your site or mentioning your service.

Or, for monitoring your competition.

Just go to:  https://www.google.com/alerts

Gmail Keyboard Shortcuts to Save Time

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If you use Gmail, you're going to love these keyboard shortcuts to help you breeze through that email.

Gmail Keyboard Shortcuts to Save Time

 

Google Plus Introduces Giant Cover Photos

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Google Plus introduced giant cover photos this week along with several other features in an effort to make their social network bigger and better.  The new larger photos occupy nearly half the screen.

The cover photos aren't the only changes on Google Plus. The “About” tab is redesigned, and “Reviews” now compiles all of your reviews from Google Local.

These new Google Plus improvements are still rolling out, so not everyone can see them yet.

If you need help getting your cover photo ready, just contact us.

Why You Should Use a Google Ads Certified Partner

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Google Ads

Like many business owners, you may not have a significant amount of time to invest in learning Google Ads and managing your own advertising account. Hiring a professional can help save you time while maximizing the return on your investment. In many cases, you'll actually spend less overall using a Google Certified Partner who uses their experience to get the best results on a limited budget than if you were to manage your campaign on your own.   It is just as important for a company with a small advertising budget to use a professional as it is for a large company with a huge budget.

Google Certified Partners

Google Certified Partners have invested time training and using Ads to become certified, and using their expertise may benefit your campaigns and help generate new leads and business from Google advertising programs.

In choosing a Google Certified Partner, you should consider your core advertising needs and try to match them with a professional's services. To learn more about our services, click here.