As you probably have already heard, Facebook is making significant changes to how news is delivered to your news feed. What is this change and what does it mean for your business?
In a nutshell, people who “Like” your page will see less of your organic Facebook posts in their news feeds. Facebook feels people in general desire to be more “social”. Therefore, content from your “Friends” will be prioritized over posts from “Brands” or “Pages” you like.
While this move has some businesses panicking, we are not as concerned for our clients as we have always recommended that Social Media be a complement to an overall marketing strategy and not a replacement. This move, however, will significantly affect companies who rely primarily on Social Media as a primary marketing strategy.
If you have retained us to work with you on a regular basis, you can consider yourself in good shape and here is why:
- Your website is your company’s online storefront. If we are managing the ongoing search engine optimization (SEO) of your website, your Social Media posts are designed to give you short lived boosts for SEO. The 2018 changes in how Facebook delivers news to your news feed will not affect this.
- Many of our clients run Facebook Ads. We take a strategic approach when designing and managing your Facebook ads campaigns. The new changes will NOT affect how Facebook Ads are delivered.
- If you’ve followed our advice, you are not using Social Media as your primary marketing strategy. Therefore, having your organic Facebook posts delivered less often will have minimal – if any – adverse effect on your overall marketing strategy.
Many clients have asked if they should still post on their business Facebook page. The answer is, “YES”! Remember, this change will not affect what people see if they visit your page directly. And, your posts will still be delivered, just not as often.
The biggest advantage to using Facebook for your business is the SEO benefit and Facebook Ads, which offer an affordable and targeted option to get your message out to potential customers.
If you are not already working with us on ongoing SEO for your website or Facebook ads, please give us a call. Both are becoming more and more important, especially since this latest change with Facebook. Let’s set up a free telephone consultation to discuss how we can help you achieve your online goals in 2018!