We developed SummervilleBusiness.com to serve as the premier digital hub for the Summerville, SC, business community. This project required a delicate balance between a high-volume directory and a user-friendly local resource. The primary goal was to create a platform that improves local SEO for area businesses while providing residents with an intuitive way to find trusted services.
Key Design Features:
- Intuitive Category Navigation: We implemented a clean, visual category system (Arts, Health, Home Services, etc.) that allows users to find what they need in two clicks or less.
- Conversion-First Layout: The hero section features a “Get Started” call-to-action and a prominent search interface, minimizing friction for new visitors.
- Member-Centric Dashboard: A custom-built backend allows business owners to manage their own listings, upload media, and update pricing packages seamlessly.
- Mobile-Optimized Directory: Recognizing that local searches often happen on the go, we prioritized a responsive design that ensures fast load times and touch-friendly navigation on all devices.
- SEO Infrastructure: Built with a focus on local search signals, the site includes dedicated landing pages for individual businesses and an integrated blog for community insights.
