Why Entrepreneurs Starting at 50+ Have a High Success Rate

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Why Entrepreneurs Starting at 50+ Have a High Success Rate

There is a common misconception that entrepreneurship is a young person's game. However, research has shown that entrepreneurs over 50 have a higher success rate than their younger counterparts.

Here are some of the reasons why:

  • Experience: Entrepreneurs over 50 have a wealth of experience and knowledge that can be invaluable in starting and running a business. They have likely worked in their industry for many years and have a deep understanding of the market and the competition.
  • Network: Entrepreneurs over 50 have had more time to build a network of contacts. This network can be extremely helpful when starting a new business. Entrepreneurs can turn to their network for advice, support, and resources.
  • Financial resources: Entrepreneurs over 50 are more likely to have the financial resources to start a business. They may have saved money over the years or they may be able to tap into their equity in their home.
  • Maturity: Entrepreneurs over 50 are more likely to be mature and have a better understanding of their strengths and weaknesses. They are also more likely to be willing to take risks and learn from their mistakes.

In addition to these factors, entrepreneurs over 50 are also more likely to be motivated by factors other than financial gain. They may be driven by a desire to make a difference in the world or to leave a legacy. This type of motivation can lead to greater success in the long run.

Here are some examples of successful entrepreneurs who started businesses over 50:

  • Ray Kroc: Kroc was 52 years old when he started McDonald's.
  • Sam Walton: Walton was 44 years old when he started Walmart.
  • Vera Wang: Wang was 40 years old when she started her career as a fashion designer.
  • Harland David Sanders: Sanders was 65 years old when he started KFC.

These are just a few examples, but there are many other successful entrepreneurs who started businesses over 50. If you are over 50 and thinking about starting a business, don't let your age hold you back. You have the experience, the knowledge, and the resources to succeed.

Here are some tips for entrepreneurs over 50 who are starting a business:

  • Choose a business idea that you are passionate about. This will make it easier to work hard and persevere through the challenges that you will face.
  • Do your research. Make sure you understand the market and the competition before you launch your business.
  • Develop a solid business plan. This will help you stay focused and on track.
  • Build a strong team. Surround yourself with people who have the skills and experience to help you succeed.
  • Be patient and persistent. It takes time and effort to build a successful business. Don't give up if you don't see results immediately.

Starting a business over 50 can be a rewarding experience. By following the tips above, you can increase your chances of success.

How to Get Started With Social Media for the 50-60-Something Entrepreneur

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Social media can be a powerful tool for entrepreneurs of all ages, but it can be especially helpful for 50-60-something entrepreneurs. Social media can help you connect with potential customers, build relationships with other entrepreneurs, and promote your business.

If you're new to social media, or if you're not sure how to get started, here are a few tips:

  1. Choose the right social media platforms. Not all social media platforms are created equal. Some platforms are better suited for businesses than others. For example, LinkedIn is a great platform for B2B businesses, while Instagram is a great platform for B2C businesses.
  2. Create a social media plan. Once you've chosen the right social media platforms, it's time to create a social media plan. This plan should outline your goals, your target audience, and your content strategy.
  3. Create high-quality content. Your social media content should be informative, engaging, and relevant to your target audience. It's also important to post regularly so that your followers stay engaged.
  4. Interact with your followers. Social media is a two-way street. Don't just post content and then disappear. Make sure to interact with your followers by responding to comments and questions.
  5. Use social media analytics. Most social media platforms offer analytics tools that can help you track your progress and see what's working and what's not. Use these tools to improve your social media strategy over time.

Here are some additional tips for social media success:

  • Be authentic. People can spot a fake from a mile away. Be yourself and let your personality shine through in your social media posts.
  • Be consistent. Post regularly and at the same times each day or week. This will help you build a following and keep them engaged.
  • Use relevant hashtags. Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your posts will show up in search results for those hashtags.
  • Promote your social media accounts. Let your website visitors and customers know that you're on social media and encourage them to follow you. You can do this by adding social media icons to your website and by including social media links in your email signature.
  • Run social media contests and giveaways. Contests and giveaways are a great way to generate excitement and engagement around your brand.

Social media can be a great way to grow your business and reach new customers. By following these tips, you can get started with social media and start seeing results.

Transitions: The Missing Link in Your Presentation

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Have you ever heard a presentation that was so engaging and informative that you couldn't help but pay attention? Or have you ever been bored out of your mind by a presenter who just clicked through slides without any clear direction?

The difference between a great presentation and a bad one often comes down to transitions. Transitions are words and phrases that help your audience follow along as you move from one point to the next. They signal the end of one topic and the beginning of another, and they help to create a smooth, logical flow for your presentation.

There are many different types of transitions that you can use, but some of the most effective include:

  • Bridge words and phrases: These words and phrases connect one idea to another, such as “furthermore,” “however,” “in addition,” and “therefore.”
  • Trigger transitions: These transitions use a keyword or phrase from the previous slide to introduce the next slide. For example, you might say, “In the last slide, we talked about the benefits of our product. Now, let's take a look at how it works.”
  • Questions: Asking questions is a great way to engage your audience and get them thinking about the topic. You can use questions to introduce a new idea, summarize a previous point, or transition to the next slide.
  • Flashbacks: If you need to remind your audience about something that you mentioned earlier in your presentation, you can use a flashback transition. For example, you might say, “Do you remember when I said that our product is the best on the market? Well, here's why.”
  • Point-by-point transitions: These transitions are used to signal that you are about to list a series of items. For example, you might say, “There are three main benefits to our product. First, it is easy to use. Second, it is affordable. And third, it is backed by a satisfaction guarantee.”
  • Visual aids: You can also use visual aids to transition from one topic to the next. For example, you might show a picture of a new product, or you might display a graph or chart to illustrate a point.
  • Pauses: Even a simple pause can be an effective transition. It gives your audience a chance to absorb what you have just said and to prepare for what is coming next.
  • Physical movement: Moving around the room or changing your stance can also be a way to transition between topics. This can help to keep your audience engaged and to emphasize your points.
  • Personal stories: Personal stories can be a great way to connect with your audience and to make your presentation more memorable. You can use a personal story to introduce a new topic, to illustrate a point, or to conclude your presentation.
  • The PEP formula: The PEP formula stands for Point, Example, Point. It is a simple but effective way to structure your presentation. To use the PEP formula, simply make a point, then provide an example to support your point, and then reiterate your point.

Using transitions effectively is an important part of creating a seamless presentation. By carefully planning your transitions, you can ensure that your audience follows along easily and that your message is clear and concise.

Here are some additional tips for using transitions effectively:

  • Use a variety of transitions. Avoid using the same transition over and over again.
  • Be specific. Don't just say, “On the next slide.” Instead, say something like, “On the next slide, we're going to take a look at the key benefits of our product.”
  • Be consistent. Use the same transition style throughout your presentation.
  • Practice your transitions. When you practice your presentation, be sure to practice your transitions as well. This will help you to deliver them smoothly and confidently.

By following these tips, you can use transitions to create a presentation that is engaging, informative, and easy to follow.

Crafting a Powerful Persuasive Presentation

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Crafting a Powerful Persuasive Presentation

Giving a persuasive presentation can be a daunting task, but it's an important skill to have if you want to convince others to see your point of view. Whether you're trying to sell a product, raise money for a cause, or convince your boss to give you a raise, a persuasive presentation can help you achieve your goal.

Here are some tips for crafting a powerful persuasive presentation:

  1. Know your audience. The first step to crafting a persuasive presentation is to understand your audience. Who are you talking to? What are their needs and wants? What are their pain points? Once you understand your audience, you can tailor your presentation to their specific interests.
  2. Have a clear message. What is the main point you want to make in your presentation? Make sure your message is clear, concise, and easy to understand.
  3. Use evidence to support your claims. Don't just tell your audience what to think; tell them why they should think that way. Use data, statistics, and expert opinions to support your claims.
  4. Tell a story. People are more likely to be persuaded by stories than by facts and figures. Tell a story that illustrates your main point and connects with your audience on an emotional level.
  5. Be passionate. If you're not passionate about your topic, your audience won't be either. Show your audience that you believe in what you're saying by being enthusiastic and engaging.

In addition to these tips, there are a few other things you can do to improve your persuasive presentation skills:

  • Practice, practice, practice. The more you practice your presentation, the more confident and polished you will be.
  • Get feedback. Ask a friend, family member, or colleague to watch your presentation and give you feedback. This can help you identify any areas that need improvement.
  • Use visuals. Visuals can help to make your presentation more engaging and easier to understand. Use images, graphs, and videos to illustrate your points.
  • Interact with your audience. Don't just talk at your audience; interact with them. Ask questions, tell jokes, and share stories. This will help to keep your audience engaged and interested in your topic.

By following these tips, you can craft a powerful persuasive presentation that will help you achieve your goal.

The Advantages of the 50-60 Something Entrepreneur

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The Advantages of the 50-60 Something Entrepreneur

Many people believe that the best time to start a business is in your 20s or 30s. However, there are many advantages to starting a business in your 50s and 60s.

Here are a few of the advantages:

  • Experience: Entrepreneurs over 50 have a wealth of experience and knowledge that can be invaluable in starting and running a business. They have likely worked in their industry for many years and have a deep understanding of the market and the competition.
  • Network: Entrepreneurs over 50 have had more time to build a network of contacts. This network can be extremely helpful when starting a new business. Entrepreneurs can turn to their network for advice, support, and resources.
  • Financial resources: Entrepreneurs over 50 are more likely to have the financial resources to start a business. They may have saved money over the years or they may be able to tap into their equity in their home.
  • Maturity: Entrepreneurs over 50 are more likely to be mature and have a better understanding of their strengths and weaknesses. They are also more likely to be willing to take risks and learn from their mistakes.

In addition to these factors, entrepreneurs over 50 are also more likely to be motivated by factors other than financial gain. They may be driven by a desire to make a difference in the world or to leave a legacy. This type of motivation can lead to greater success in the long run.

Here are some examples of successful entrepreneurs who started businesses in their 50s and 60s:

  • Ray Kroc: Kroc was 52 years old when he started McDonald's.
  • Sam Walton: Walton was 44 years old when he started Walmart.
  • Vera Wang: Wang was 40 years old when she started her career as a fashion designer.
  • Harland David Sanders: Sanders was 65 years old when he started KFC.

These are just a few examples, but there are many other successful entrepreneurs who started businesses in their 50s and 60s. If you are over 50 and thinking about starting a business, don't let your age hold you back. You have the experience, the knowledge, and the resources to succeed.

Here are some tips for entrepreneurs over 50 who are starting a business:

  • Choose a business idea that you are passionate about. This will make it easier to work hard and persevere through the challenges that you will face.
  • Do your research. Make sure you understand the market and the competition before you launch your business.
  • Develop a solid business plan. This will help you stay focused and on track.
  • Build a strong team. Surround yourself with people who have the skills and experience to help you succeed.
  • Be patient and persistent. It takes time and effort to build a successful business. Don't give up if you don't see results immediately.

Starting a business in your 50s and 60s can be a rewarding experience. By following the tips above, you can increase your chances of success.

How Can I Build Momentum for My Website During COVID-19?

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organic search engine optimization

Many companies are either closed or operating with reduced services due to COVID-19.  As a result, some business owners are wondering if investing in organic search engine optimization (SEO) during this time is wise.  If you find yourself asking this question, here are some thoughts to consider.

Organic Rankings are Still the Gold Standard

While search engine results pages display both ads and organic listings, ranking well organically for relevant search terms is still the gold standard. Ranking well for relevant search terms also has some indirect advantages. For instance, although organic SEO and Google Ads are completely separate entities, when your website ranks well organically for a keyword, you will likely be assigned a higher quality score for that keyword by Google, thus decreasing the pay-per-click amount you pay if you are running Google Ads.

Pausing Ongoing SEO Efforts Can Result in a Loss of Momentum and Rankings

Good search engine rankings take time to achieve and ongoing work to maintain. If you are subscribing to our ongoing SEO services and suddenly stop, then there is good chance that your website rankings will drop.  Not only do you lose the momentum you’ve gained, but you open doors for your competitors.

If Your Competitors Cut Back, the Door Opens Wider for You

If your competitors choose to decrease or eliminate their ongoing SEO efforts, even temporarily, the door opens wider for you.  Let’s say a competitor who has a larger website than you and spends more on monthly SEO suddenly stops SEO.  If you continue your SEO and/or increase your SEO efforts, you now have a better chance of your website being viewed by Google as more relevant and you very well could see a spike in rankings.  If this happens, your competitor will have more ground to make up when they do resume their SEO efforts.

If you have never subscribed to our ongoing SEO services, now is an excellent time to start.  If you are already an ongoing SEO client, now may be the opportune time to intensify these efforts. Let’s talk about where you are, your goals and how we can help!

Online Reseller Keyword Advertising Liability 101

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Online Reseller Keyword Advertising Liability 101

Online resellers who use keyword advertising to promote their products and services should be aware of the potential for liability. Keyword advertising can be a powerful tool for attracting customers, but it can also lead to legal trouble if it is not used carefully.

One of the main risks associated with keyword advertising is trademark infringement. When an online reseller uses a trademarked keyword in their ad, they are essentially telling consumers that their products or services are associated with the trademark owner. If the reseller is not authorized to sell the trademark owner's products or services, this could be considered trademark infringement.

Another risk associated with keyword advertising is false advertising. If a reseller's ad makes false or misleading claims about their products or services, this could be considered false advertising. For example, if a reseller claims that their product is the “best on the market” when it is not, this could be considered false advertising.

Online resellers can also be held liable for keyword advertising that is discriminatory or unfair. For example, if a reseller uses a keyword that is discriminatory against a particular group of people, this could be considered unfair business practices.

To avoid liability, online resellers should be careful about the keywords they use in their ads. They should also make sure that their ads are accurate and truthful. If they have any questions about the legality of their keyword advertising campaign, they should consult with an attorney.

Here are some tips for online resellers to avoid liability when using keyword advertising:

  • Only use keywords that you are authorized to use. This means that you should avoid using trademarked keywords unless you have permission from the trademark owner.
  • Make sure that your ads are accurate and truthful. Avoid making false or misleading claims about your products or services.
  • Be careful about using keywords that could be considered discriminatory or unfair. For example, avoid using keywords that target a particular group of people in a negative way.
  • If you have any questions about the legality of your keyword advertising campaign, consult with an attorney.

By following these tips, online resellers can reduce their risk of liability when using keyword advertising.

Who Owns My Website?

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Who Owns My Website?

Copyright law protects original works of authorship, including literary, dramatic, musical, and artistic works. Websites are generally considered to be literary works, and therefore copyright law applies to them.

The owner of the copyright in a website is the person who created the website. This means that if you create a website, you own the copyright to it, even if you use someone else's content on your website.

However, there are some exceptions to this rule. For example, if you hire someone to create a website for you, the copyright to the website may belong to the person you hired, depending on the terms of your agreement. Additionally, if you use copyrighted content on your website without permission from the copyright holder, you may be infringing on their copyright.

If you are unsure who owns the copyright to a website, it is best to err on the side of caution and assume that the website owner owns the copyright. You can also contact the website owner to ask them who owns the copyright.

Here are some tips for protecting your copyright in your website:

  • Register your copyright. Registering your copyright with the U.S. Copyright Office is not required, but it is a good way to protect your rights. Registering your copyright will give you a public record of your ownership and make it easier to enforce your copyright if someone infringes on it.
  • Use a copyright notice. A copyright notice is a short statement that tells the world that you own the copyright to a work. You can use a copyright notice on your website to let people know that you own the copyright to the website and its contents.
  • Monitor your website for copyright infringement. You should regularly monitor your website for copyright infringement. If you see that someone is using your copyrighted content without permission, you can contact them and ask them to remove the content. If they refuse, you may need to take legal action to protect your copyright.

By following these tips, you can protect your copyright in your website and ensure that you have the right to control how your website is used.

Is Your Website or Social Media Contest or Promotion Legal?

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Is Your Website or Social Media Contest or Promotion Legal?

Running a contest or promotion on your website or social media pages can be a great way to engage your audience and promote your business. However, it is important to make sure that your contest or promotion is legal before you launch it.

In the United States, there are a number of laws that regulate contests and promotions, including state and federal consumer protection laws, gambling laws, and tax laws. Businesses that fail to comply with these laws can face serious consequences, such as fines, lawsuits, and even criminal charges.

Here are some key legal considerations for running a website or social media contest or promotion:

  • Avoid creating an illegal lottery. A lottery is defined as a gambling activity where participants pay to enter for a chance to win a prize. Website and social media contests and promotions can be considered illegal lotteries if they meet all three of the following elements:
    • Prize
    • Consideration
    • Chance

To avoid creating an illegal lottery, businesses should make sure that their website and social media contests and promotions do not require entrants to pay anything to enter. Businesses can also offer an alternative method of entry (AMOE) that does not require entrants to take any action that could be considered consideration, such as following the business on social media or liking or sharing a post.

  • Comply with state and federal consumer protection laws. State and federal consumer protection laws prohibit businesses from engaging in deceptive or unfair trade practices. When running a website or social media contest or promotion, businesses must make sure that their official rules are clear and concise, and that they do not mislead entrants about the terms of the promotion.
  • Comply with gambling laws. Gambling laws vary from state to state, but most states have laws that restrict or prohibit gambling activities. Businesses should check the gambling laws in the states where they are operating to make sure that their website and social media contests and promotions comply with the law.
  • Comply with tax laws. The Internal Revenue Service (IRS) considers contest and promotion prizes to be taxable income. Businesses are responsible for withholding and remitting taxes on prizes valued at $600 or more.

In addition to the legal considerations listed above, businesses should also be aware of the social media platform guidelines that apply to running contests and promotions. Most social media platforms have specific rules that businesses must follow when running promotions on their platforms. For example, Facebook requires that all promotions be run through specific pages or apps, not on personal pages.

By understanding the legal and social media platform requirements for running contests and promotions, businesses can avoid legal pitfalls and run successful promotions that engage their audience and promote their products or services.

Here are some additional tips for running a legal website or social media contest or promotion:

  • Have an attorney review your official rules before launching your promotion. This will help to ensure that your official rules comply with all applicable laws and regulations.
  • Post your official rules on your website and social media pages. This will make it easy for entrants to find the information they need about the promotion.
  • Randomly select winners and announce them publicly. This will help to ensure that your promotion is fair and transparent.
  • Notify winners promptly and provide them with instructions on how to claim their prizes.
  • Comply with all tax laws applicable to prize winnings.

By following these tips, businesses can run legal and successful website and social media contests and promotions that benefit their businesses and their audiences.

Website External Links and Framing Legal Guide

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Website External Links and Framing Legal Guide

External links and framing are two common ways to connect websites to each other. However, there are some legal considerations that website owners should be aware of when using these techniques.

External links

External links are links from one website to another. When you click on an external link, you are taken to the other website.

Framing

Framing is a technique that allows a website to display the content of another website within its own frame. When a website is framed, the user sees the content of the other website within the frame, but the website's address bar and other navigation elements remain visible.

Legal considerations

Copyright infringement

One of the main legal concerns with external links and framing is copyright infringement. Copyright law protects original works of authorship, including literary, dramatic, musical, and artistic works. Websites are generally considered to be literary works, and therefore copyright law applies to them.

If you link to or frame another website without permission from the copyright holder, you may be infringing on their copyright. This is especially true if the link or frame is likely to mislead users into thinking that the two websites are affiliated or associated.

Trademark infringement

Another legal concern with external links and framing is trademark infringement. Trademarks are words, phrases, symbols, or designs that are used to identify the source of goods or services.

If you link to or frame another website that uses a trademark without permission from the trademark holder, you may be infringing on their trademark. This is especially true if the link or frame is likely to mislead users into thinking that your website is endorsed by or affiliated with the trademark holder.

False advertising

External links and framing can also be used to make false or misleading claims. For example, if you link to or frame a website that makes false claims about their products or services, you may be held liable for false advertising.

Best practices

To avoid legal problems, it is important to follow these best practices when using external links and framing:

  • Only link to or frame websites with permission from the copyright holder and trademark holder.
  • Be clear and transparent about your relationship with the other website. If you are affiliated with the other website, disclose this fact to your users.
  • Do not use external links or framing to mislead users. Make sure that users know that they are visiting another website when they click on an external link or view a framed website.

If you are unsure whether it is legal to link to or frame a particular website, it is best to err on the side of caution and not do it. You can also consult with an attorney to get legal advice.

Additional tips

  • Use descriptive anchor text for your external links. This will help users to understand what the linked website is about and whether or not it is relevant to their interests.
  • Use a rel=”nofollow” attribute on external links that you do not endorse or vouch for. This will tell search engines not to follow the link, which can help to improve your website's SEO ranking.
  • Monitor your external links regularly to make sure that they are still active and that they are pointing to the correct websites.

By following these best practices and tips, you can use external links and framing to connect your website to other websites in a legal and ethical way.

The Golden Rule of Domain Name Use!

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The Golden Rule of Domain Name Use

The golden rule of domain name use is to always maintain control over your domain name.

Your domain name is your online address, and it's one of the most important assets of your business. It's how customers find you online, and it's a key part of your brand identity.

That's why it's so important to always maintain control over your domain name. This means registering the domain name in your own name and using your own personal information. It also means keeping a copy of your domain name registration confirmation and your domain name transfer authorization code.

If you don't maintain control over your domain name, you could be at risk of losing it. For example, if you register your domain name through a web developer or hosting company, they may register the domain name in their own name and use their own personal information. This means that they will legally own the domain name, even if you are the one who pays for it and uses it.

If you lose control of your domain name, you could be forced to pay a ransom to get it back. Or, worse, you could lose the domain name altogether.

To avoid this problem, it's important to always maintain control over your domain name. You can do this by:

  • Registering the domain name in your own name and using your own personal information.
  • Keeping a copy of your domain name registration confirmation and your domain name transfer authorization code.
  • Monitoring your domain name registration information regularly to make sure that it is accurate and up-to-date.

Here are some additional tips for maintaining control over your domain name:

  • Beware of domain name scams. There are many scams out there that try to trick people into transferring their domain names. Be careful about giving out your domain name information to anyone you don't trust.
  • Use a strong password for your domain name account. Your domain name account is a valuable target for hackers, so it's important to use a strong password and to change it regularly.
  • Enable two-factor authentication on your domain name account. Two-factor authentication adds an extra layer of security to your domain name account by requiring you to enter a code from your phone in addition to your password when logging in.

By following these tips, you can ensure that you always maintain control over your domain name and protect your online business.

What Should Your Website Privacy Policy Say?

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What Should Your Website Privacy Policy Say

A website privacy policy is a legal document that discloses how a website collects, uses, and shares personal information about its visitors. It is important to have a privacy policy in place to protect your users' privacy and to comply with applicable laws and regulations.

Your website privacy policy should include the following information:

  • What personal information do you collect? This could include information such as name, email address, mailing address, phone number, and IP address.
  • How do you collect personal information? This could include information collected through forms, cookies, or other tracking technologies.
  • How do you use personal information? This could include using personal information to provide your users with services, to send them marketing emails, or to analyze your website traffic.
  • With whom do you share personal information? This could include sharing personal information with third-party service providers, such as email marketing providers or web analytics providers.
  • How do you protect personal information? This could include describing your security measures to protect personal information from unauthorized access, use, or disclosure.
  • What are your users' choices regarding their personal information? This could include allowing users to opt out of receiving marketing emails or to request that their personal information be deleted.

In addition to the above information, you may also want to include the following in your website privacy policy:

  • Your contact information. This will allow users to contact you with any questions or concerns about your privacy policy.
  • A link to your website's terms of service. This will allow users to learn more about the terms and conditions that apply to their use of your website.
  • A statement that your privacy policy may be updated from time to time. This will allow you to make changes to your privacy policy as needed without having to notify your users individually.

It is important to have your website privacy policy reviewed by an attorney to ensure that it complies with all applicable laws and regulations.

Here are some additional tips for writing a website privacy policy:

  • Be clear and concise. Avoid using jargon or technical language that your target audience may not understand.
  • Be honest and transparent. Don't make any promises that you can't keep.
  • Be respectful of your users' privacy. Give your users control over their personal information and allow them to opt out of receiving marketing emails or to request that their personal information be deleted.
  • Keep your privacy policy up-to-date. Your privacy policy should reflect the current practices of your website.

By following these tips, you can write a website privacy policy that is both informative and compliant.

Free Social Media Image

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Here's our Free Social Media Image for this month made especially for you, our client.   Download and use it on social media!

Happy Mother's Day Happy Mother's Day Happy Mother's Day

Google Introduces New Search Ad Position Metrics

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Search Ad Position Metrics

It's important to understand where your ads appear on the search results page. Contrary to common perception, average position is not meant to describe where the ad appears on the page. Average position reflects the order that your ad appears versus the other ads in the ad auction. For instance, an ad position of “1” means that your ad shows ahead of all other ads, but it doesn't necessarily mean the ad was at the very top of the page.  Sometimes, there are no ads displayed at the top of a search results page above organic search results.  It can be confusing.

That’s why Google is rolling out four new metrics that – unlike average position – provide clear insights on where your ads are appearing on the search results page.

  • Impr. (Absolute Top) % – the percent of your ad impressions that are shown as the very first ad above the organic search results.
  • Impr. (Top) % – the percent of your ad impressions that are shown anywhere above the organic search results.
  • Search (Absolute Top) IS – the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
  • Search (Top) IS – the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.

Please contact us about your Google Ads.  Our agency is recognized as a trusted business partner by Google. As a Google Partner, we are prepared to help your business succeed with Google Ads.

Planning Google Ads for Holiday Traffic

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Planning Google Ads
Holiday traffic is on the rise.  Is  your Google Ads campaign ready?

According to the National Retail Federation (NRF), 59% of U.S. consumers planned to begin holiday shopping in November, and 22% started or were planning to start in October.* To be there when your customers are searching for your products, start optimizing your Google Ads campaigns for the holiday season.

For businesses that thrive during the holidays, this will mean making changes to your Google Ads campaigns to ramp things up for the holiday season.   It's competitive out there and this isn't a time to just let your campaign run on auto-pilot.

For businesses that typically slow down during the holiday season, it's time to make changes to your Google Ads campaign to minimize advertising spending during the holidays.

Whether you are gearing up for record sales or a holiday vacation, we can help you get your Google Ads optimized for the holidays.

 

*The NPD Group conducted an online survey in September 2017 among a U.S. representative sample of NPD online consumer panel members. The survey was completed by 3,785 individuals aged 18 and older. Brand Keys surveyed 11,625 shoppers and Prosper surveyed 7,349 consumers Oct. 3-10 for the NRF.